It’s our mission to use the tools we’ve developed over a decade of legal marketing to help our partner firms win clients that their competition doesn’t know exist.

While most agencies try to hit a target no one else can hit, we aim for targets no one else can see.

You’d be hard pressed to find someone who hasn’t heard “if you’ve been in a car accident, you may be entitled to compensation” sometime in the past 30 years.

But what about pregnant women who are entitled to compensation due to harassment at the workplace? Or homeowners who were low-balled on an insurance claim? Or high net worth men who are considering filing for a divorce but don’t know where to start?

People can’t enter a google search for a lawyer they don’t know exists. And that gap in awareness of the problem is where our process lives.

According to research from Chet Holmes International, for every person actively searching for a solution, there are 22 people in phases of consideration, awareness of solutions, and awareness of problems.

Not only is it less expensive to reach these people, there is less competition doing it. And through processes we’ve refined over the years, we can take someone from awareness of a problem all the way through education and readiness to move forward. And at that stage you’ve developed so much differentiation that it doesn’t matter who else is available to hire on google.

And for every prospect that ends up hiring one of our prospect firms, many more end up getting educated and many more still see messages that only the most lucrative practice areas can afford to get on billboards, TV and radio.

We imagine a world where your average person knows they can’t be taken advantage of by a bad employer, an unethical manufacturer or a scheming spouse as well as they know they can call 888 for a wreck. 

Because that’s a world where the average person gets justice. Every webinar we launch, every ad we publish is the flap of a butterfly’s wings that gets us closer to that world.