CEO Jan Roos cut his teeth marketing a bootstrapped startup in the hypercompetitive consumer products space. With no outside funding and thin margins, he was forced to figure out ways of bringing money into the business both quickly and at a very high multiple.

Facing dozens of channels, limited budget and uncertain return he found himself in the same shoes as many law practice owners. After wasting time on many, he finally broke through on using paid traffic. Without having to wait months for results, the business was able to have marketing pay for itself and reinvested the profits until five figures of monthly recurring revenues were coming on autopilot.

After selling his stake, Jan started consulting for other businesses facing the same challenges that his had. One of the first was a personal injury practice based in New York City. When the campaign started generating phone calls on the first day and case files before the end of the first month, the company turned its focus to google adwords funnels for legal. Branching out from personal injury, the company was able to generate phone calls in under 72 hours in every major civil practice area in geographies ranging from the big apple to rural Virginia.

With their unique approach generating some of fastest results and cheapest cost per leads in the industry, Expert Engines developed a reputation leading to press opportunities and partnerships with some of the top legal marketing companies in the country. Jan also published his system in the bestselling book The Legal Marketing Fastlane. As the case studies mounted the agency transitioned from generalist to focusing on legal exclusively and rebranded to CaseFuel in late 2017.

Since focusing on legal, CaseFuel has expanded offerings beyond pay per click. While adwords was and still is the fastest way to generate leads in the space, new methods including SEO, Paid Social and Email Marketing have been integrated for firms that have runway to a much higher ROI. We take advantage of proven processes that have gotten our clients results from day one while constantly developing cutting edge programs to provide a competitive advantage against the block and tackle legal strategies employed by generalist agencies across the country.

Our experience across channels, geographies and verticals have given us a unique perspective on ‘channel-market fit’, making sure our clients aren’t only getting the best help available, but are playing the right game for sustainable case file growth within their practice. All plans are customized based on firm growth goals and getting the right prospects in a way that pays for itself. To see whether we can help your firm, make sure to fill out a discovery call request.