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Is Google Really Looking Out For You?

by | Jun 30, 2020 | Blog, Podcast |

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Google makes its money from online advertisers. So it’s safe to assume the changes they make will benefit advertisers. Right?

It turns out that isn’t always the case. While the big platforms do need to maintain a good advertiser experience overall, occasionally, decisions are made where individual advertisers are thrown under the bus in changes that are likely to move the stock price up.

You have to break a few eggs to make an omelette, so to speak. But with the right knowledge you can make sure your shell stays intact!

Is Google really looking out for the little guy? Join me in today’s podcast as we dive into the dark side of Google AdWords.

We’ll be talking about:

  1. Revisiting “Legal Marketing Fastlane” [00:30]
  2. Google AdWords and its search traffic changes: It’s just business [00:58]
  3. Facebook and its acquisitions as a platform for selling impressions [04:16]
  4. Notes on working with Google from the Legal Marketing Fastlane [07:07]
  5. Why Google is not looking out for the little guy [07:55]
  6. The issues with Google’s Search Network and landing pages [08:35]
  7. Why the “Search Network with Display Select” setting is not the best campaign setting there is [10:26]

About Our Host:

Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices.

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