by CharlotteB | Nov 19, 2019 | Blog
I just got back from visiting family in Massachusetts, where I wasn’t able to turn a corner without running into a patriots hat, t-shirt or jersey. While I’ve never been a die hard football fan I’ve always been interested in the strategy and...
by CharlotteB | Nov 19, 2019 | Blog
Here’s one of my favorite clickbait headline tropes – Company X boosted the leads they got on traffic by 25% after changing their ‘contact us’ button from red to green. Sounds awesome right? How many 25% boosts could be hiding right under your nose? I’m practically...
by CharlotteB | Nov 19, 2019 | Blog
If you’ve taken a business course in the last 20 years chances are you’ve heard of the stages of technology adoption, created by Harvard Professor Clayton Christensen in his seminal work The Innovator’s Dilemma. Now I’m well aware the world...
by CharlotteB | Nov 19, 2019 | Blog
As you may know, I’m a pretty big fan of adwords. It’s been the backbone of what my agency has done for law firms since its inception and I literally wrote the book on using adwords for law firms. So what I’m about to share comes from an informed adwords user that has...
by CharlotteB | Nov 19, 2019 | Blog
Growing a law firm past seven figures is not for everyone. Many people are content with running a comfortable solo practice and that is totally ok for them. But some practice owners want more. Whether it’s for lifestyle reasons, the rewarding work of building a team...
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