Are You a Monopoly or a Commodity? Playing Against Competition (and How to Avoid It)

Resource Links:

• CaseFuel Website (http://casefuel.com/)
• Get your copy of “Legal Marketing Fastlane” (https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX)

Game theory is fundamental in the field of economics as it keeps track of how players or elements interact with one another in particular situations. This model is also extremely useful in consumer services.

In today’s episode, we will talk about the importance of acknowledging the fact that every service provider is part of a large competition. We will also discuss the presence of game theory in the process of raking in clients and how a certain way of thinking is going to affect our overall approach towards a possible client.

Intrigued about how an economic concept fits right into growing the network of a law firm? Listen to today’s episode now.

We’ll be talking about:

1. 1. An auction in consumer services [00:58]
   2. Consumers are the auctioneers [02:15]
   3. Acknowledge that you are in a game [04:26]
   4. How to stand out in the field [07:14]

About Our Host:

Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices.