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How to Become a Content Creation Machine with Russell Knight

by | Oct 6, 2020 | Blog, Podcast |

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In today’s legal industry where everyone else seems to be doing the same thing to gain traction in the market, what else can you do to stand out and outperform your competitors?

Nowadays, law firms make use of traditional lead generation methods to gain more clients. They either tap into lead generation services, reach their audiences through paid advertising, or get referrals from friends, families, and previous clients. However, if every other attorney in the next mile is doing exactly the same thing as you, chances are, you’ll either perform in exactly the same way as small law firms or perform poorly when big practices are present in the area.

Did you know that you can do something differently to be well-known in the community?

Russell Knight from RDK Legal shares with us how he was able to top the family law search results in both Chicago and Florida. We’ll also be hearing his interesting story about how he got into the practice and what catapulted him into the success story that he is today.

Choose to be different today than be part of the normal tomorrow.

We’ll be talking about:

  1. Why Russell got into law and content creation [00:45]
  2. Dominating the family law online market [03:51]
  3. Experimenting with social media marketing [05:10]
  4. Russell’s process in content creation [07:01]
  5. Russell’s average number of clients per week [09:49]
  6. Maximizing semantic keyword research to appear on top of the search results [12:08]
  7. The power of backlinks in increasing website traffic [15:55]
  8. Exploring alternative content marketing [17:38]
  9. Can multilingualism help you serve different markets with the same strategy? [19:18]
  10. The role of writing in honing critical thinking skills [21:25]
  11. How to outdo do your competitors in content marketing [24:19]
  12. Russell’s advice to other lawyers on content creation [25:31]

About Our Guest:

Starting his journey as a computer programmer, Russell Knight found his calling in family law. Working in a small law firm, he decided to move away from it and start his own practice, becoming a premier firm in the Chicago area specializing in family law, divorce, child support, and child custody. Continuing to grow his business for the next decade, he had extended his practice all the way to Naples, Florida. He also writes legal content twice a week and enjoys researching family law topics in both Chicago and Florida.

You can get in touch with Russel through his email.

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